PBP Media helps organizations increase sales and revenue through pre-qualified lead generation, appointment setting, targeted email blasts, and industry specific e-newsletter sponsorships. With 1 million subscribers in over 15 market segments, PBP Media reaches the top decision makers in today’s most vibrant sectors – from IT to Health Care, Higher Education to Human Resources. We’ve successfully worked with a wide range of clients, big and small, and have become known as a trusted source that can grow your organization.
Learn more about PBP Media’s B2B Advertising Services:
- B2B Lead Generation - Generate highly qualified prospects for your sales team to increase conversion rates and close more business
- Appointment Setting - Provide your reps with sales-ready opportunities. Eliminate wasted efforts spent cold calling and prospecting.
- Targeted Email Blasts - Reach your target audience with a customizable email blast, leveraging our vast database of high level decision makers.
- Display Advertising – Sponsor trusted and authoritative content through our network of industry specific e-newsletters.
Who We Are – B2B Advertising Company
You know we’re a business to business advertising company, but we’re so much more than that, as we can provide you with many opportunities to help reach your targeted market. Our b to b advertising opportunities include email blasts, display ads, and e-newsletter sponsorships. We work tirelessly with our clients to produce an effective campaign enabling you to reach your audience and deliver a significant ROI. We also specialize in b2b lead generation and appointment setting that connects businesses and organizations to help them reach their highest potential. We can help you reach your goals through our tried and true b to b advertising services.
The PBP Media network reaches a wide variety of industries and sectors, connecting advertisers and buyers around the country via our relevant and engaging news resources. With our roots in paper newsletter publishing dating back over 20 years, PBP Media has evolved into a dynamic advertising company that has become a trusted resource for industry decision makers and advertising professionals around the country.
What We Do – B to B Advertising
We do a lot of things to help businesses grow. Our strengths lie in developing targeted b to b lead generation campaigns through telemarketing, white paper promotion and newsletter sponsorships that get your company’s name in the eyesight of thousands of monthly readers, dedicated email blasts using our proprietary database of impressive decision makers, and website promotion and advertising, where thousands of our online visitors can view and have access to your company and services. We have proven strategies in place that allow us to feature your B2B ad in prominent site placements to generate a high ROI.
Here is some more information about the services we provide:
Advertising Online
Did you know that a B2B Magazine survey revealed that 95% of purchasing agents use the web to research products and services? Now you know why we believe that the ability to connect with decision makers online is imperative to a company’s growth, and why advertising online is such an important endeavor.
There’s no doubt that our world has gone digital, and in the business world, that’s a big deal. Businesses today must have an online presence. That’s why we want to help you succeed in this digital world with internet advertising. Sure, traditional marketing methods still work and can be quite effective, but in order to really reach your highest potential, companies must adapt and change in order to constantly reach their target audiences.
The costs of traditional media can be pretty steep and businesses often miss out on the opportunity to reach their target market on a global scale. Advertising online eliminates this problem and has the potential to reach potential customers across the globe with a much smaller price tag. Traditional marketing also poses another challenge: consumers can’t access more information about a company or its services just by looking at a billboard. But they can, with just a few clicks, immediately view your website or other marketing collateral easily after seeing your advertisement online.
Advertising online also delivers instantaneous and precise feedback to marketers on the effectiveness of their campaigns. Most traditional mass marketing efforts can take weeks or even months to measure their impact. Even then, it is very challenging to directly attribute a sales increase to a billboard advertisement. Email marketing and online display advertising provide immediate response and conversion rates. Therefore, advertisers are able to tweak live campaigns to maximize ROI.
Business to Business Advertising
When we say business to business, we mean it. We focus strictly on b to b advertising, and we know that there is a big difference between selling to a company and selling to a consumer. Solving the complex marketing and growth challenges businesses face today requires a balance of innovative and proven strategies, and striking that balance calls for creativity, experience, and an expansive breadth of resources. Our audience is made up of a wide array of b to b decision makers from many different industries, like health care, finance, higher education, human resources, and more, which allows you to connect with and target the businesses that would most benefit from your services.
We know that times have changed in b2b marketing and companies need to adapt to keep up. Prospects have learned to ignore most mass marketing efforts. Now, the only way to effectively engage potential customers is to use laser-focused segmentation, reaching those individuals or companies with the highest propensity to become customers.
At PBP Media, we are uniquely positioned to offer a suite of b to b advertising services like lead generation and digital advertisements to help you successfully target your ideal audience and generate an increase in ROI.
Business to Business Lead Generation
The importance of generating leads for your business cannot be overstated, especially when you are operating in the b to b market. While it’s important to build a strong and loyal consumer base, it’s also crucial to generate new customers in order for a business to grow.
With an effective business to business lead generation campaign led by PBP Media, you can increase your conversion rate and grow your business. We reach out to your defined target audience – which you can segment by title, industry, geography, or company size – through telemarketing lead generation or through white paper promotions to bring you the best results from our successful strategies for B2B sales lead generation campaigns.
Let our trained, US-based telesales team reach out to pre-qualify prospective customers on your behalf and generate qualified, sales-ready prospects to help you start closing more business. Or, feature your company’s white paper or marketing collateral through our e-newsletters and websites, visited every day by thousands of decision makers. Those who download the paper become qualified prospects for your sales team, and you only pay for those leads matching your target profile.
12 Leading Business to Business Sites
PBP Media has developed a trusted network of 12 b2b sites covering a wide variety of industries. Since we have such a strong reputation as a provider of quality b2b information, we owe it to our subscribers to only publish top-notch information, bringing them the hottest news stories and trends concerning their specific industry.
This is not only good news for us or for our subscribers, but also for the businesses who advertise with us. Our quality business to business sites bring in more than 1 million subscribers in total and provide you with a great opportunity to advertise your business and services. Target and get noticed by a large number of high-profile decision makers in the industries or segments you are looking to reach and watch as your sales leads grow.
Our business to business lead generation campaigns have proven to be a valuable growth strategy for companies in many industries. In fact, we cover 15 different market segments, like healthcare, retail, finance, sales, manufacturing, safety, human resources, information technology, and more.
Of those segments, the IT industry is particularly important, as IT sales leads are often hard to generate. Most in-house IT departments rarely seek the services from an outside vendor, but our approach to reaching targeted positions within the field – like Chief Technology Officers, IT Managers, Directors of IT, Developers, and Controllers and Purchasers – gives you direct access to those in charge of making important decisions. You will get them to notice your offerings and get the responses you’ve been looking for. Our lead generation programs can help you increase IT sales leads and conversion rates to generate a positive ROI, something every business strives for.
There’s no better way to launch a business to business advertising or lead generation campaign that will yield you great results than to team up with PBP Media.
Learn more about our b2b advertising services or contact us today to learn how we can partner together to help you achieve your marketing objectives.