DocuCrunch
Contact:
Tom Murtaugh
610-695-8600 x341
tmurtaugh@pbp.com
Click here to download the media kit
Example Titles of our subscribers:
President
General Manager
Owner
CEO
Director/Manager of Operations
Purchasing
CFO
Legal Administrators
Account Executives
IT Managers
Treasurer
Consultant
Office Manager
About DocuCrunch:
DocuCrunch.com is an exciting new addition to the Better Buys for Business world. Designed to bring professionals from every facet of business the latest on new office products and technologies, work-flow strategies, security issues and enterprise content management that benefits every office.
Hugged an HR journalist lately?
In our latest HR survey with HRMorning.com readers, we focused on learning two things.
• How the economy is impacting HR budgets
• How Human Resource professionals respond to marketing today
Our most significant finding? We asked what type of marketing people are most likely to respond to, and what type they’re least likely to respond to.
In the table below, I subtract the “least” votes from the “most” votes to give each marketing mode a raw score (“net”). (486 participated in the survey.)
Granted, it’s a limited list, but there may be a helpful nugget or two in here for HR marketers.
Any surprises here?
Where are you focusing your own efforts?
Have you hugged your favorite HR journalist lately? Does he or she know enough about your product to have an opinion? Are your customers talking you up with them?
On the flip side, are you focusing on your company blog? Phone calling? Are these working?
The results data are listed here in more detail. Contact me if you’d like to drill deeper.
Thanks to all the HR pros who participated.
Dan Karleen
PBP Media & HRMorning.com
dkarleen@pbp.com
2009 HR Marketing Survey Results
2009 HR Marketing Survey Results
(c) PBPMedia – pbpmedia.com
486 HRMorning.com readers participated
(Note: “Other” responses have been omitted.)
1 – How has the economy impacted you in your job (select all that apply)? (486 responded)
Staff reductions (281; 57.8%)
Aggressively seeking alternatives that can help me do more with less (217; 44.7%)
Increased # of job applicants (216; 44.4%)
Less work-oriented travel (201; 41.4%)
Fewer print subscriptions (107; 22%)
It hasn’t impacted me all that much (59; 12.1%)
2 – Compared to 2008, will you be attending more/ fewer trade shows in 2009? (486 responded)
Fewer (166; 34.2%)
About the same (97; 20%)
Not sure yet (40; 8.2%)
Didn’t attend any in 2008 (21; 4.3%)
More (7; 1.4%)
3 – Compared to 2008, is your budget for HR products/solutions: (486 responded)
Going down in 2009 (284; 58.4%)
Remaining about the same in 2009 (118; 24.3%)
Can’t tell yet (77; 15.8%)
Going up in 2009 (7; 1.4%)
4 – Where do you most often go for info about HR products/solutions (pick your top 2)? (486 responded)
Web sites I respect (327; 67.3%)
Colleagues (195; 40.1%)
Past experience (161; 33.1%)
Online HR vendor guides (123; 25.3%)
Google (75; 15.4%)
Word of mouth (60; 12.3%)
Printed HR vendor guides (37; 7.6%)
Trade shows (22; 4.5%)
Blogs (16; 3.3%)
5 – Which HR product/service features entice you to buy (pick your top 2)? (486 responded)
Prior relationship with a vendor (211; 43.3%)
Peer recommendation (210; 44%)
Free trial (157; 32.3%)
Discount pricing (156; 32.1%)
Superior brand/reputation (149; 30.7%)
6 – Which type of vendor/product information are you most likely to respond to (pick 1)?
Write-up in a publication I respect (108; 22.2%)
Webinar (68; 14%)
Personalized email (63; 13%)
Company website (60; 12.3%)
Special offer (58; 11.9%)
Video highlighting or demonstrating the product (27; 5.6%)
White paper (23; 4.7%)
Print ad (16; 3.3%)
Web ad (14; 2.9%)
Traditional letter (13; 2.7%)
Phone call (11; 2.3%)
Company blog (5; 1%)
7 – Which type of vendor/ product information are you least likely to respond to (pick 1)? (486 responded)
Phone call (263; 54.1%)
Traditional letter (33; 6.8%)
Company blog (32; 6.6%)
Personalized email (30; 6.2%)
Web ad (25; 5.1%)
Webinar (18; 3.7%)
Print ad (18; 3.7%)
Special offer (16; 3.3%)
White paper (9; 1.9%)
Video highlighting or demonstrating the product (7; 1.4%)
Write-up in a publication I respect (8; 1.6%)
Company website (5; 1%)
8 – How many employees in your company? (486 responses)
100-499 (186; 38.3%)
1-49 (93; 19.1%)
50-99 (93; 19.1%)
1000-4999 (45; 9.3%)
500-999 (38; 7.8%)
5000 and up (31; 6.4%)
Contact
Dan Karleen
PBP Media & HRMorning.com