PBP Media’s Business to Business Sites

Business leaders today need to stay up-to-date with all of the news concerning their industry and the state of business as a whole. Many choose to get their information from their colleagues and friends, while others seek out more professional sources, like industry publications and websites to ensure that the information they read about is accurate. PBP Media knows the value that these industry publications can bring to business leaders, and because of that, we have developed a trusted network of 12 business-to-business sites covering a wide variety of industries like human resources, information technology, finance, safety and manufacturing, finance, sales and marketing, and more.

Since we have such a strong reputation as a provider of quality B2B information, we owe it to our subscribers to publish only top-notch and current information, bringing them the hottest news stories and popular trends concerning their specific industry. Our publication websites, like HRTechNews.com, HealthExecNews.com, HRMorning.com, and more are constantly being updated with breaking news and information that executives rely on to do their jobs to the best of their abilities.

Our large subscriber base and engaged audience of over 1 million readers is valuable not only to us, but also to the businesses who advertise with us. Internet advertising can reach out to millions of people all around the world, but unless your campaign is targeted towards the audience you want to reach out to, you may be wasting your marketing dollars as well as sending an ad out to those who will not find it useful to their business or practice. Advertising on our publication websites gives you the peace of mind that your investment will be worthwhile and that your ad will be seen by hundreds of thousands of top-level decision makers in the industry that you choose.

Display Advertising on PBP Media’s B2B Sites

There are many options for advertising with PBP Media. Take a look at the services listed below and contact us for more details about how we can help you grow your business:

E-Newsletter Sponsorships
PBP Media sends weekly e-newsletters to millions of opt-in subscribers, many of whom are leaders and decision makers in the 15 different market segments we cover. This gives you the incredible opportunity to feature your company’s products or services alongside popular and engaging content that is delivered right to the inbox of the customers you would most like to reach out to. Sponsor any one of our reputable and trusted e-newsletters and connect with your targeted audience. Your company’s logo and name will be linked in our emails, helping you to generate new business as well as drive traffic to your corporate website. Leaderboard (728×90) and Medium Rectangle (300×250) spots, with both static and dynamic options are available.

Site Banner Ads
We also offer display and banner ad spots on our publication websites. Like the e-newsletters, our sites are viewed by thousands of industry-specific decision makers. These display ads, placed in prominent places alongside of our content, create brand awareness and drive traffic to your site. With a variety of pricing options, like our cost-per-click or CPM (cost per thousand impressions), you can choose the strategy that is right for you and see which campaign best fits your budget. Leaderboard (728×90) and Medium Rectangle (300×250) spots, with both static and dynamic options are available.

Benefits of Display Advertising with PBP Media

• Increase Brand Awareness – Developing top-of-mind brand awareness is key to driving sales, and having your logo available to view on our web pages will allow for business leaders to become aware of and recognize your brand.
• Bulls Eye Target Market – Advertisers want to make sure that their ads are being seen by those most likely to be interested in their offerings. Industry-specific sponsorship opportunities allow you to reach a highly segmented audience, helping to increase click through rates.
• Drive Clicks to your Site – Display advertising can be a driving force whether your goal is to generate white paper downloads, webinar enrollments, or e-commerce. This is a great way to increase your site traffic by linking directly to your website through your ads.
• Your Ad + Engaging Content = Success – Display advertising by itself is largely ineffective. The key is to partner with engaging and stimulating content. This helps dramatically increase click through rates and the effectiveness of your ads.
• Immediate Action – Display advertising opportunities generate immediate responses. You’ll see instant results, regardless of your marketing objective.
• Measurable Results – Once your campaign is launched, we provide immediate feedback on its click through rate and effectiveness. This allows you to make on-the-fly changes to maximize impact and help achieve your marketing objectives.

Our business to business sites are informative and engaging, and have been a reputable source of important industry information for 1 million business leaders and subscribers for many years. Let us help you increase your sales and expand your consumer base by contacting us to learn more about advertising on our business-to-business publication sites and e-newsletters.