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	<title>PBP Media</title>
	<link>http://www.pbpmedia.com</link>
	<description>Targeted B2B Lead Generation and Advertising Services</description>
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		<title>Lead Generation with Content Syndication</title>
		<description><![CDATA[Each year, B2B marketers around the world are surveyed about their priorities. Lead generation always stands out as one of the top three. The results of a recent survey by Focus Research and eMarketer are no different: 55 percent of those surveyed ranked lead generation as their No. 1 priority. So, with the complicated and [...]]]></description>
		<link>http://www.pbpmedia.com/b2b-marketing-blog/lead-generation-with-content-syndication</link>
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		<title>Which White Paper Format is the Most Effective with Today’s Social Media User?</title>
		<description><![CDATA[When you read a white paper, do you find a single column or two-column format more effective in understanding the details behind a solution advantage message? Perhaps even three? One question that many white paper marketers have always asked is the relationship between content design and message comprehension. Does the number of columns in a white paper enhance its [...]]]></description>
		<link>http://www.pbpmedia.com/b2b-marketing-blog/most-effective-white-paper-format</link>
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		<title>B2B Social Media Usage Skyrockets through Content Marketing</title>
		<description><![CDATA[The latest B2B content marketing research from the Content Marketing Institute and MarketingProfs found that social media usage is on the rise. No big surprise, right? What is surprising is how fast B2B companies of all sizes are leveraging content creation as part of their social media programs. 74% of B2B marketers distribute content through [...]]]></description>
		<link>http://www.pbpmedia.com/b2b-marketing-blog/b2b-social-media-usage-skyrockets-through-content-marketing</link>
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		<title>Content Marketing and B2B Lead Generation</title>
		<description><![CDATA[A recent study by HiveFire has found that content marketing has become the channel of choice for B2B marketers. 82% of respondents reported that they currently are using content marketing, more than search marketing (70%), events (68%), public relations (64%), and print, tv, and radio (32%). The dramatic rise of content marketing over the last [...]]]></description>
		<link>http://www.pbpmedia.com/b2b-marketing-blog/content-marketing-and-b2b-lead-generation</link>
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