Online Advertising
Advertising is not just a cover-all approach to branding that utilizes flashy billboards or eye-catching graphics. Of course, that’s part of it. But in today’s digital world, there’s much, much more to it than that.
There is no doubt that nearly everyone uses the Internet these days for entertainment or for communication between friends and family, but more importantly so, businesses and consumers use it as a source of information or research for products and services before making a purchase. As such, more companies are turning to online advertising to reach out to and target customers all over the globe at any time of day.
In fact, a B2B Magazine survey revealed that 95% of purchasing agents use the web to research products and services. 95 percent! Now you know why we believe that the ability to connect with decision makers online is imperative to a company’s growth.
Online Advertising with PBP Media
At PBP Media, we know how valuable online advertising is, and we want to help you reach your highest potential by making your brand visible on trusted web pages where your business customers visit most.
Our trusted network of 12 business-to-business sites cover a wide variety of industries including HR, IT, finance, safety and manufacturing, sales and marketing, and more. Over the years, we’ve developed a strong reputation as a leading provider of quality B2B news and information services for top level executives and decision makers. Many of our subscribers rely on our content and analysis to stay current with the latest stories and trends in their industries, and they return to our web pages on a consistent basis in order to stay “in-the-know”.
Our millions of industry-specific subscribers represent a great opportunity for potential advertisers. Utilizing our display advertising services, your company can target and get noticed by a large number of high-profile decision makers in the industries or segments you are looking to reach. We have implemented two results-producing online advertising platforms for you to use to help grow your business.
E-Newsletter Sponsorships
Sponsor any one of our reputable and trusted e-newsletters and connect with a targeted industry-specific audience. These newsletters, emailed weekly to millions of opt-in subscribers, give you the opportunity to feature your company’s products or services alongside popular and engaging content. Your company’s logo and name will be linked in our emails, helping you to generate new business and drive traffic to your site. Leaderboard (728×90) and Medium Rectangle (300×250) spots, with both static and dynamic options are available.
Site Banner Ads
We also offer display and banner ad spots on our sites. Like the e-newsletters, our sites are frequently visited by thousands of industry-specific decision makers. These display ads are placed in prominent places on our site to help create brand awareness and drive traffic to your site. With a variety of pricing options, like our cost-per-click or CPM (cost per thousand impressions), you can choose the strategy that is right for you and see which campaign best fits your budget. Leaderboard (728×90) and Medium Rectangle (300×250) spots, with both static and dynamic options are available.
Advertising Online Brings You More Value
Reduce your costs with online ads. The costs of traditional media, like billboards, TV and radio, can be pretty steep and businesses often can only reach their target market on a small and local scale. Advertising online breaks those boundaries and has the potential to reach customers across the globe with a much smaller price tag. Traditional marketing also poses another challenge that often doesn’t convert prospects into customers: they can’t access more information about a company or its services just by looking at a billboard or by hearing an ad on the radio. But they can, with just a few clicks, immediately and easily view your website or other marketing collateral after seeing your advertisement online.
Cut down your processing and feedback time. Online advertising also delivers instantaneous and precise feedback to marketers on the effectiveness of their campaigns. Most traditional mass marketing efforts can take weeks or even months to measure their impact. Even then, it is very challenging to directly attribute a sales increase to a billboard advertisement. Email marketing and online display advertising provide immediate response and conversion rates. Therefore, advertisers are able to tweak live campaigns to maximize ROI.
Target your market with laser-like precision. With other forms of advertising, it is hard to ensure that your ad is being seen by those you want to target. With our campaigns, you have the freedom to choose the “ideal customer” that you would like to target by specifying title, industry, geography, or company size that best fits your ideal customer.
No matter what your online advertising needs may be, PBP Media can help.
If you are looking to drive sales to your business or increase your brand awareness and online visibility, we can make it happen. PBP Media has the tools and the know-how to get you the results you want through online advertising.